GRETA ALLEN LIFESTYLE ASSISTANT
We recently completed another One Day Wonder at Grow for GA Lifestyle Assistant - a new breed of lifestyle management with a focus on small, niche clientele - helping clients get back a couple of extra hours in the day.
Run by organisational guru Greta Allen, she manages various different services from time saver tasks such as dry cleaning drop-offs to more complicated services such as managing your house move.
As the business solely revolves around Greta it was imperative that we put her front and centre of the whole brand. Prior to her One Day Wonder we did a quick photoshoot to showcase Greta in relevant surroundings that really works well and shows her looking relaxed, confident and capable.
WHAT WE DID
Greta wanted the brand represent everything her company is about - clean, fresh, and contemporary with a few feminine flourishes. We utilised a charming script type treatment, with a complimentary slab serif type. We used Greta's name as the main focal point, with her profession underneath. Various different logo marques were designed to be used on numerous paper collateral and for various eventualities.On the website, we kept the colour palette classy and neutral, using only black, white and beige. We used dark photo filters here and there on various different pages on the site, and added text onto a white background to give the site a bit of breathing space. We ran her company colours - a sophisticated beige, throughout the site to break up and warm the intensity of the black and white.