While the jewellery itself is bright and colourful the website needed to be the opposite. It needed a clean, uncluttered and fresh look, where products could really be showcased for purchase, so we kept to a white theme with a hint of pink where appropriate.
We wanted there to be a lot of breathing space running throughout the site so all products could be seen properly and "showcased" to their full potential without any distractions.
We kept a similar approach for the brand identity designing a statement jewel icon, complimented by clean un-fussy typography. We even created a 'wire-frame' version which could be used on boxes and bags and coated in a vajazzled finish to make the packaging really stand out.
This was one of our most comprehensive ODW's to date, not only producing a brand identity and a website that will really engage their customersRead More